Parm Famous Italian

Anna Lang
is a designer and creative strategist building digital worlds across food, hospitality, & more. She lives in New York City.

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→ Carbone London
→ Parm Famous Italian
→ No. 1 STEAK
→ Major Food Events Website
→ Video Work
→ Bacchanal Music Festival
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Parm Famous Italian

Creative Marketing Manager @ Major Food Group
Creative Direction, Paid Social, Email Marketing

Project:Parm Summer Campaign
“Picnic with Parm”
Summer/Fall 2025

My Work: Creative Direction
Visual Design
Copywriting
Content Creation
Photo Retouching

I led the creative strategy and design across paid social and email at Parm Famous Italian, an Italian-American comfort food concept with six locations across New York City, Boston, and Las Vegas.

We pitched the “Picnic with Parm” campaign to drive delivery and takeout sales during the summer season from a lofi, native-to-social perspective. While Parm is well-known for its hearty and indulgent pastas, we hoped to showcase a new side of Parm that was equally at home on the picnic blanket as it is on the dinner table.

PHOTOGRAPHY BY LONDYN CRENSHAW,STYLING BY ALESSANDRA PILKINGTON.

Project:Parm Holiday Campaign
Winter 2025

My Work: Creative Direction
Visual Design
Copywriting

For the holiday season, I concepted and designed a campaign showcasing the warmth and delightful stay-at-home energy of ordering Parm for takeout and delivery. Using cozy textured fabrics and a craft-inspired font, I transformed our existing menu photography into a seasonal celebration of the Parm brand.

PHOTOGRAPHY BY EVAN SUNG